Life outside
the screen.
Softwear is a clothing project by Ilya Arbabi ↗, made alongside Marsell ↗.
Blue skies. Liquid chrome. A little optimism you can wear. An ongoing exploration of graphics, everyday clothing and the future we used to imagine.
Meet the first collection
Different projects.
The same curiosity.
I’m Ilya Arbabi. I’m building Marsell, a marketing and sales workspace, and Softwear is my side project: a place to explore a different kind of creative work.
The first collection, Comfort OS 001, takes familiar digital details—wireframe globes, system labels and blue-glass graphics—and brings them into everyday clothing.
Your style.
Your one of one.
Softwear Studio is where we’re exploring clothing made around your own ideas. Start with a style, mood or detail, use AI to explore visual directions, and develop a personal piece with Softwear.
The planned process brings design review, materials, pattern and fit together before making a single edition. For now, the Studio showcases ten concept looks; personal design and commissions are still in development.
Future drops.
New perspectives.
We plan to collaborate with artists on future drops, giving each collection room for a different visual world and the people behind it.
For now, we’re developing the first release. Follow along for new work and updates. Artists interested in collaborating are welcome to get in touch.
Find us on Instagram @softwear.lol on Instagram and Threads · hello@softwear.lol